VidBlog
by Daisy Whitney, Op-Ed Contributor
Hulu has always done well at luring advertisers, and its new makeover may help bring in more money. The online video content site introduced a new look this week that … Read the whole story
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by Laurie Sullivan
The TrueView in-stream video ad format does not require advertisers to pay for the impression if the viewer skips the ad on mobile devices … Read the whole story
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by Ross Fadner
Some 18 percent of consumers worldwide are accessing online video through their TV sets on a daily basis, while 25 percent access online video … Read the whole story
by Karlene Lukovitz
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his … Read the whole story
COMMENTARY
by Mike Kirsch
Product managers, listen up: It's time to start worrying less about having conversations with your customers. There. I said it. Putting your efforts into … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
You'd better get ready: TV media-buying processes, protocols and parameters are coming to the Web. Lately, the trades have been full of stories about … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
There are legends and there are heroes, and then there are people who have picked up the phone when destiny called, listened intently, and … Read the whole story
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by Tyler Loechner
Inc. Magazine released their annual list of the fastest growing U.S. companies this week, and only two video ad companies made the list. Adap.tv, … Read the whole story
by Steve McClellan
Aegis Group reported first-half revenue of $947 million, up 15% with a 10% profit gain close to $46 million. Aegis' first-half organic revenue growth … Read the whole story