VidBlog
by Daisy Whitney, Op-Ed Contributor
Whenever a regular online video series undergoes a change, that can be a good opportunity to learn about what works and doesn't work in a regular Web video show. One … Read the whole story
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by Joe Mandese
As the lines continue to blur between conventional TV and online video advertising, yet another TV ad convention is going online: upfront audience guarantees. … Read the whole story
by Steve McClellan
Movie and TV studio Lionsgate has put its media agency account into review. Annual ad spending on the account -- which includes Summit Entertainment, … Read the whole story
by Karl Greenberg
To tout the worldly vehicle, which the GM division is pitching to the skateboarding, bike-messenger-chic crowd -- Williamsburg, you know who I'm talking about … Read the whole story
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by Joe Mandese
Call it the Online Content War, but in the past several days, the major online entertainment content platforms have unveiled a new spate of … Read the whole story
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by Ross Fadner
Despite enjoying impressive usage among its user base, streaming media provider Netflix has a serious brand loyalty problem, according to a new study. Read the whole story
COMMENTARY
by Eric Korsh
This summer, eMarketer published an interesting report on the integration of brand advertising across online video and television. They highlighted five factors that are … Read the whole story
COMMENTARY
by Karen Herman
As the 2012 political conventions come to a close, we thought we'd look back 60 years, to the 1952 conventions -- the first time … Read the whole story