VidBlog
by Daisy Whitney, Op-Ed Contributor
How to sell razors has been one of the challenges that advertisers have faced for the last fifty years. As real-time video ad-buying platform TubeMogul just released new measurement tools … Read the whole story
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by Ross Fadner
Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. … Read the whole story
by Wayne Friedman
The average daily live TV viewing per person is now at 4 hours and 38 minutes -- down from 4:47 during the first quarter … Read the whole story
by Karl Greenberg
"Marketing Daily" was at Cowboys Stadium in Dallas last weekend before the Michigan-Alabama game to check out Nissan's new Sentra compact car, and the … Read the whole story
by Karl Greenberg
The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and … Read the whole story
by Aaron Baar
Halloween is a time of zombies. As such, PopCap Games, maker of the popular game "Plants Vs. Zombies," is teaming up with the American … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Before the Facebook IPO, a former-entrepreneur-turned-VC told me that Facebook was caught between a rock and a hard place, because its massive size was … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized … Read the whole story
COMMENTARY
by Greg Smith
In considering the future of media, attention must be paid to the much ballyhooed and often maligned concept of video convergence. Finally, it seems video … Read the whole story
COMMENTARY
by Jay O'Connor
A steady stream of recent data illustrates continued torrid growth of video advertising relative to TV advertising, the difficulty of reaching certain demographic segments … Read the whole story