How to sell razors has been one of the challenges that advertisers have faced for the last fifty years. As real-time video ad-buying platform TubeMogul just released new measurement tools … Read the whole story
Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. … Read the whole story
The average daily live TV viewing per person is now at 4 hours and 38 minutes -- down from 4:47 during the first quarter … Read the whole story
"Marketing Daily" was at Cowboys Stadium in Dallas last weekend before the Michigan-Alabama game to check out Nissan's new Sentra compact car, and the … Read the whole story
The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and … Read the whole story
Halloween is a time of zombies. As such, PopCap Games, maker of the popular game "Plants Vs. Zombies," is teaming up with the American … Read the whole story
Before the Facebook IPO, a former-entrepreneur-turned-VC told me that Facebook was caught between a rock and a hard place, because its massive size was … Read the whole story
Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized … Read the whole story
In considering the future of media, attention must be paid to the much ballyhooed and often maligned concept of video convergence. Finally, it seems video … Read the whole story
A steady stream of recent data illustrates continued torrid growth of video advertising relative to TV advertising, the difficulty of reaching certain demographic segments … Read the whole story