VidBlog
by Daisy Whitney, Op-Ed Contributor
Watching videos on cell phones continues to gain speed, and advertisers can take heart that the "captive" screen is boosting completion rates and other important metrics for digital video advertising. Read the whole story
by Wayne Friedman
While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Quality. Scale. Pick one. Bet you can't pick both. Can you? If you can find a way to deliver those two things to advertisers, … Read the whole story
by Mark Walsh
The vast majority of mobile video viewing now takes place over Wi-Fi networks, according to the latest quarterly report from mobile video ad network … Read the whole story
COMMENTARY
by Neil Perry
There's a fast-emerging trend we are seeing as a producer of videos for both major brands and agencies: the emergence of "stories" as the … Read the whole story
by Gavin O'Malley
TV remains the dominant channel through which consumers get their sports fix. But now 26% cite content Web sites as their main connection to … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Not that we measure the Internet the way we do athletes, but The Onion's 2012 is shaping up as something out of the Babe … Read the whole story
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by Gavin O'Malley
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv … Read the whole story
COMMENTARY
by Greg Smith
In considering the future of media, attention must be paid to the much ballyhooed and often maligned concept of video convergence. Finally, it seems video … Read the whole story
by Steve McClellan
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Havas, has opened an office in Moscow in preparation for key upcoming sports … Read the whole story