VidBlog
by Daisy Whitney, Op-Ed Contributor
Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason consumer electronics makers have been betting … Read the whole story
by Wayne Friedman
The media research company reports it has 15 advertising platforms/networks as clients for its Nielsen Online Campaign Ratings. Many are major networks, including Adap.tv, … Read the whole story
COMMENTARY
by Matt Young
n a stark and sun-filled room with glass walls, a lone media buyer with sharp features and blue hair, wearing wrap-around glasses and a … Read the whole story
by David Goetzl
Even with suggestions that the ad market has slowed, Discovery CFO Andy Warren said business is "still robust" and "the market is strong" at … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
And now more digital platforms and services for professional TV content: Sounds like boom days for creative types -- in theory. Read the whole story
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by Wayne Friedman
Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Comcast is moving forward with a new pricing plan that could discourage subscribers from cutting the cord. The company's new model imposes data caps … Read the whole story
by Wayne Friedman
Viacom CEO Philippe Dauman says many of its program deals with subscription video-on-demand services like Netflix and Amazon Plus have been "additive" to the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Are TV and online the last two great areas of growth for marketing? As someone who has been in the digital marketing space since … Read the whole story
by Gavin O'Malley
Attempting to undercut YouTube and its content production efforts, Vimeo is rolling out new moneymaking tools for producers. One new initiative,Tip Jar, encourages viewers … Read the whole story
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by Gavin O'Malley
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv … Read the whole story