Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason consumer electronics makers have been betting … Read the whole story
The media research company reports it has 15 advertising platforms/networks as clients for its Nielsen Online Campaign Ratings. Many are major networks, including Adap.tv, … Read the whole story
n a stark and sun-filled room with glass walls, a lone media buyer with sharp features and blue hair, wearing wrap-around glasses and a … Read the whole story
Even with suggestions that the ad market has slowed, Discovery CFO Andy Warren said business is "still robust" and "the market is strong" at … Read the whole story
And now more digital platforms and services for professional TV content: Sounds like boom days for creative types -- in theory. Read the whole story
Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it … Read the whole story
Comcast is moving forward with a new pricing plan that could discourage subscribers from cutting the cord. The company's new model imposes data caps … Read the whole story
Viacom CEO Philippe Dauman says many of its program deals with subscription video-on-demand services like Netflix and Amazon Plus have been "additive" to the … Read the whole story
Are TV and online the last two great areas of growth for marketing? As someone who has been in the digital marketing space since … Read the whole story
Attempting to undercut YouTube and its content production efforts, Vimeo is rolling out new moneymaking tools for producers. One new initiative,Tip Jar, encourages viewers … Read the whole story
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv … Read the whole story