VidBlog
by Daisy Whitney, Op-Ed Contributor
A recent report from IHS Screen Digest said the cost to deliver popular streaming services such as Netflix would become unreasonable if the services grow to mass usage levels. The … Read the whole story
by Gavin O'Malley
In the fight for exclusive content contracts, Hulu just landed the wrestling equivalent of an atomic backbreaker. Now, if fans want full online access … Read the whole story
-
by Joe Mandese
Havas this morning said it is consolidating its global brand identity under two primary entities --Havas Media and Havas Creative -- and is adding … Read the whole story
by Wayne Friedman
Social media TV consumers hyped ABC's "64th Prime Time Emmy Awards" on Sunday night -- much more than a year ago. But the big … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This year, I've tried to determine whether there's any fundamental, material difference between ad networks targeting video game content vs. video content. Read the whole story
by Steve McClellan
MediaCom Sport, a unit of WPP, has opened a new office in Moscow in preparation for the 2014 Winter Olympics and the 2018 FIFA … Read the whole story
COMMENTARY
by David Goetzl
With Aereo, there's an entertaining contrast between funder and fundee. Barry Diller, the chairman of financial backer IAC, has been a big-talking and provocative … Read the whole story
COMMENTARY
by Alex Lustberg
How many times have you heard marketers talk about “channels?” My guess is, too many to count. Marketers lose sleep worrying about how to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Bill Feininger, SVP of media measurement for FourthWall Media, began his career as an engineer at Honeywell, and after several other positions moved to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Watch Shows. Not commercials." For Dish Network, this is now a constant marketing tagline displayed on TV-related business sites and on other media. This … Read the whole story