VidBlog
by Daisy Whitney, Op-Ed Contributor
While smart TVs hold great promise for marketers in terms of engaged audiences, that potential won't be realized until more consumers actually connect their sets to the Web. Only 21% … Read the whole story
by Erik Sass
Ad firm SteelHouse, which specializes in real-time offers and retargeting with video and display advertising, is streamlining the online ad production process with a … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
The past year has seen a revolutionary advance in techniques and the participants in a process that has several names: RTB (Real Time Bidding/Buying), … Read the whole story
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by David Goetzl
A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel, from awareness at the … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
The most talked-about percentage of late has been 47%. Prior to that, it was the 99% vs. the 1%. Campfire created an elaborate campaign … Read the whole story
by Laurie Sullivan
Google released a study Monday demonstrating how search can predict the demand for video games with examples from Electronic Arts. Google found that search … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This year, I've tried to determine whether there's any fundamental, material difference between ad networks targeting video game content vs. video content. Read the whole story
by Laurie Sullivan
Mobile sites that load within five seconds or less have a greater chance of converting visitors into buyers, compared with ones that take longer, … Read the whole story
by David Goetzl
Turner is looking to capitalize on its investment in comedy site Funny or Die by using its talent and other assets to increase ad … Read the whole story
by Gavin O'Malley
In the fight for exclusive content contracts, Hulu just landed the wrestling equivalent of an atomic backbreaker. Now, if fans want full online access … Read the whole story