VidBlog
by Daisy Whitney, Op-Ed Contributor
Facebook is still a dominant force in social advertising, but it has started to dip in video ad engagement. That's one of the findings of a just-released report from social … Read the whole story
by Wayne Friedman
The CW network -- already the forerunner in using new programming metrics for its online distribution of TV shows -- will be the first … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This year, I've tried to determine whether there's any fundamental, material difference between ad networks targeting video game content vs. video content. Read the whole story
by Gavin O'Malley
Riding a wave of interest in "native" ad placements, Sharethrough just debuted a service to help brands distribute less "ad-like" video content across a … Read the whole story
COMMENTARY
by Jeremy Helfand
In 1964, NBC made its Olympic television debut with the broadcast of the Summer Olympics from Tokyo. This was made possible through the Syncom … Read the whole story
by Laurie Sullivan
The U.S. presidential candidates put a heavy focus on display, social and search ads during the first half of 2012. President Barack Obama spent … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The tablet market has become even more cluttered as B&N matches Amazon's refreshed Fire line with its own 'HD' Nooks and a much-needed streaming … Read the whole story
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by Gavin O'Malley
Putting Amazon, Google and other video providers on notice, Barnes & Noble announced it plans to launch a streaming and download service before winter. … Read the whole story
by David Goetzl
Turner is looking to capitalize on its investment in comedy site Funny or Die by using its talent and other assets to increase ad … Read the whole story
COMMENTARY
by Will Kassoy
Entertainment marketing is the only business where every product is an event and every product is its own brand. Take a look at the … Read the whole story