VidBlog
Online video viewers are going deeper. A quick analysis of Nielsen's online video statistics at various points in the last year reveals that while the number of online video viewers … Read the whole story
At a time when the ad industry is lobbying publishers to disclose the "viewability" of their ads, publishers seem to be going in the … Read the whole story
Getting closer to delivering the holistic media measurement marketers want, Nielsen says it is leveraging its new online measurement service with its TV-based service … Read the whole story
Nielsen will work with the Coalition for Innovative Media Measurement on testing measurement options for digital video use, beginning with how best to track … Read the whole story
Ripe for a political talking point, new data shows that employment in the ad-supported Web ecosystem doubled over the past four years to 5.1 … Read the whole story
COMMENTARYOnline video may still be a sliver of the $40 billion ad pie, but if projections hold true, it may be eating the other … Read the whole story
COMMENTARYProgrammers race to add content and promote sharing across multiple smart devices Earlier this year, TBS took a big jump into the next frontier … Read the whole story
