VidBlog
by Daisy Whitney, Op-Ed Contributor
Online video viewers are going deeper. A quick analysis of Nielsen's online video statistics at various points in the last year reveals that while the number of online video viewers … Read the whole story
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by Joe Mandese
At a time when the ad industry is lobbying publishers to disclose the "viewability" of their ads, publishers seem to be going in the … Read the whole story
by Wayne Friedman
Getting closer to delivering the holistic media measurement marketers want, Nielsen says it is leveraging its new online measurement service with its TV-based service … Read the whole story
by David Goetzl
Nielsen will work with the Coalition for Innovative Media Measurement on testing measurement options for digital video use, beginning with how best to track … Read the whole story
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by Gavin O'Malley
Ripe for a political talking point, new data shows that employment in the ad-supported Web ecosystem doubled over the past four years to 5.1 … Read the whole story
COMMENTARY
by Gail Belsky
Online video may still be a sliver of the $40 billion ad pie, but if projections hold true, it may be eating the other … Read the whole story
COMMENTARY
by David Goetzl
Programmers race to add content and promote sharing across multiple smart devices Earlier this year, TBS took a big jump into the next frontier … Read the whole story