VidBlog
by Daisy Whitney, Op-Ed Contributor
Online video ad spending will continue its rapid trajectory this year, and into the next two years, with high double-digit rises as marketers move money from traditional video into digital … Read the whole story
by Gavin O'Malley
In late 2010, YouTube debuted its TrueView in-stream ad format, which allows consumers to skip in-stream pre-roll ads and only charges advertisers for those … Read the whole story
by Mark Walsh
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and … Read the whole story
by Karl Greenberg
Monday's OMMA Global panel discussion on advertising may not have been about the purchase funnel, but it kind of had that shape, thematically: it … Read the whole story
by Wayne Friedman
Getting closer to delivering the holistic media measurement marketers want, Nielsen says it is leveraging its new online measurement service with its TV-based service … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Companies are valued as a function of revenues and earnings, but the price they ultimately command is a function of demand and supply. Over … Read the whole story
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by Gavin O'Malley
Ripe for a political talking point, new data shows that employment in the ad-supported Web ecosystem doubled over the past four years to 5.1 … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
Most sellers and their respective companies seem to be in stark denial of one of digital video advertising's current unfortunate truth. Today's video buys … Read the whole story
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by Amy Corr
Visible Measures hired Scott W Thompson, formerly of Univision, as vice president, west coast sales. Read the whole story
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by Amy Corr
Eyeview opened an office in Los Angeles, headed by executive director of sales, Lori Kuhn. Erik Schear and Dave Donnelly were named executive directors … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
There's not a cable channel in the world that can meet consumers' increasingly niche content demands, insists Suzie Reider, Head of Industry Development at … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In late 2010, YouTube debuted its TrueView in-stream ad format, which lets consumers skip in-stream pre-roll ads, and only charges advertisers for those ads … Read the whole story