VidBlog
by Daisy Whitney, Op-Ed Contributor
From Mitt Romney's 47% video to the millions of views of political convention speeches, online video has proved to be a vital tool in the presidential election. But what are … Read the whole story
-
by Joe Mandese
In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences … Read the whole story
-
by Wayne Friedman
Media transactions have been slowing a bit recently -- but total media volume continues to climb. Berkery Noyes reports total volume sank 5% in … Read the whole story
by Mark Walsh
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and … Read the whole story
by Gavin O'Malley
In late 2010, YouTube debuted its TrueView in-stream ad format, which allows consumers to skip in-stream pre-roll ads and only charges advertisers for those … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
As the programming landscape becomes more complex, and people consume more content outside the conventional broadcast TV schedules, difficulty in finding programs -- if … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
"Falling For You," officially billed as "A Target Style Short Film" and "the first-ever shoppable movie," might raise the addled ante even higher. Sure, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
While men and women both rely on their mobile devices for movie information, men are much more likely to view trailers and even more … Read the whole story
by Wendy Davis
The actress who says she was duped into appearing in the anti-Muslim film The "Innocence of Muslims," has filed a new lawsuit demanding that … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
There's not a cable channel in the world that can meet consumers' increasingly niche content demands, insists Suzie Reider, Head of Industry Development at … Read the whole story