VidBlog
by Daisy Whitney, Op-Ed Contributor
The number of smartphone and tablet ads that digital video ad network YuMe served up in the second quarter nearly doubled from the quarter before, another promising sign pointing to … Read the whole story
by Joe Mandese
If there is a red line delineating the church and state of journalism, some big news publishers have just crossed it -- introducing a … Read the whole story
COMMENTARY
by Eric Korsh
In a recent article in the Los Angeles Times, Anthony Zuiker said that he chose to release "Cybergeddon" digitally because he believes the format … Read the whole story
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by Gavin O'Malley
Hoping to help brands better target consumers with real-time product information via video ads, Eyeview and ShopLocal are pooling their respective expertise. ShopLocal's SmartCircular … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
While men and women both rely on their mobile devices for movie information, men are much more likely to view trailers and even more … Read the whole story
by David Goetzl, Steve McClellan
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
by Aaron Baar
The campaign, which carries the theme "Rise from the ashes," features Dorff in a black-and-white television commercial speaking of the negatives of smoking and … Read the whole story
by David Goetzl
Frustration with client procurement departments interested in driving down fees continues to burn in the ad agency world. A pair of top executives said … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We were watching a time-shifted episode of TNT's "Major Crimes" the other night. A commercial break popped up and my wife quickly hit the … Read the whole story