VidBlog
by Daisy Whitney, Op-Ed Contributor
New figures from the Interactive Advertising Bureau released yesterday in its "Digital Hispanic Consumer " report reveals that the Hispanic consumer overindexes on many digital video and mobile
activities, suggesting … Read the whole story
by Aaron Baar
Having scored a hit with its cross-platform game Skylanders Spyro's Adventure -- in which gamers take certain "real world" toys and bring them to … Read the whole story
by Karlene Lukovitz
The video is viewable at TheRealBears.org, where visitors are being encouraged to share the content through Facebook, Twitter, Pinterest and Google+, because "sharing is … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Jun Group study, the vast majority of today's online video advertising takes the form of 15-second pre-roll spots jammed in … Read the whole story
COMMENTARY
by Monica Sims
Email marketers know that it isn't easy getting the attention of customers in an already crowded inbox. You want to stand out without sacrificing … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
Adapting to the evolution of the media industry often requires new vocabulary, and online video is no exception. While agencies and brand execs are … Read the whole story
COMMENTARY
by Will Gilroy
Project Reconnect is the World Federation of Advertisers' attempt to create new rules of engagement for marketers in the digital age. By talking to … Read the whole story