New figures from the Interactive Advertising Bureau released yesterday in its "Digital Hispanic Consumer " report reveals that the Hispanic consumer overindexes on many digital video and mobile activities, suggesting … Read the whole story
Having scored a hit with its cross-platform game Skylanders Spyro's Adventure -- in which gamers take certain "real world" toys and bring them to … Read the whole story
The video is viewable at TheRealBears.org, where visitors are being encouraged to share the content through Facebook, Twitter, Pinterest and Google+, because "sharing is … Read the whole story
According to a recent Jun Group study, the vast majority of today's online video advertising takes the form of 15-second pre-roll spots jammed in … Read the whole story
Email marketers know that it isn't easy getting the attention of customers in an already crowded inbox. You want to stand out without sacrificing … Read the whole story
Adapting to the evolution of the media industry often requires new vocabulary, and online video is no exception. While agencies and brand execs are … Read the whole story
Project Reconnect is the World Federation of Advertisers' attempt to create new rules of engagement for marketers in the digital age. By talking to … Read the whole story