VidBlog
by Daisy Whitney, Op-Ed Contributor
Everyone in the ad business knows that mobile video is red hot. What very few folks know is how to best measure mobile video. That's why the Mobile Marketing Association … Read the whole story
by Gavin O'Malley
DailyCandy has named Alison Moore executive vice president and general manager, charged with improving user engagement for the publisher and its brand partners cross-platform. Read the whole story
by Tanya Gazdik
PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblum. The minimalist spots simply feature Goldblum talking about the benefits of using … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week, YouTube announced a new, nifty analytics feature that captures how many minutes your audience watched of your content. For example, in the … Read the whole story
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by Amy Corr
Videology named Kym Lewis as senior director of sales; Adam Royle as director of sales strategy; and Snigdha Baddam as account executive. Read the whole story