Everyone in the ad business knows that mobile video is red hot. What very few folks know is how to best measure mobile video. That's why the Mobile Marketing Association … Read the whole story
DailyCandy has named Alison Moore executive vice president and general manager, charged with improving user engagement for the publisher and its brand partners cross-platform. Read the whole story
PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblum. The minimalist spots simply feature Goldblum talking about the benefits of using … Read the whole story
Last week, YouTube announced a new, nifty analytics feature that captures how many minutes your audience watched of your content. For example, in the … Read the whole story
Videology named Kym Lewis as senior director of sales; Adam Royle as director of sales strategy; and Snigdha Baddam as account executive. Read the whole story