Services such as Netflix, Amazon and iTunes have proven the value of recommendation engines. Netflix alone has said that 75% of what users watch stems from a recommendation. More content … Read the whole story
Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story
My feeling is that content marketing is what social was four years, what video was eight years ago when YouTube came in, or display … Read the whole story