VidBlog
by Daisy Whitney, Op-Ed Contributor
The tablet may be the best thing to ever happen to the modern TV. A second screen can reduce the amount of time viewers spend skipping ads, according to a … Read the whole story
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by Joe Mandese
Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story
by Wayne Friedman
Now there's something else for pay TV operators to worry about: A new report from ABI Research says nearly 20% of online consumers consider … Read the whole story
by Gavin O'Malley
To give female viewers what they most desire, Meredith Corp. has secured a significant content distribution deal with CelebTV, available on DivineCaroline.com. It is … Read the whole story
by David Goetzl
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Reading about Maker Studios and Ray William Johnson's breakup, one couldn't help but be impressed with how YouTube has gone from industry pariah to … Read the whole story