The tablet may be the best thing to ever happen to the modern TV. A second screen can reduce the amount of time viewers spend skipping ads, according to a … Read the whole story
Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story
Now there's something else for pay TV operators to worry about: A new report from ABI Research says nearly 20% of online consumers consider … Read the whole story
To give female viewers what they most desire, Meredith Corp. has secured a significant content distribution deal with CelebTV, available on DivineCaroline.com. It is … Read the whole story
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
Reading about Maker Studios and Ray William Johnson's breakup, one couldn't help but be impressed with how YouTube has gone from industry pariah to … Read the whole story