Online video marketing is spreading from consumer-facing companies to business-to-business firms, with seven of ten B2B marketers now using online video as a marketing tactic. That's up 35% from last … Read the whole story
In an effort to make sure its brightly colored diamond rings end up in women's stockings this Christmas, Zales let its fingers do the … Read the whole story
One of the Sentra TV spots has a guy with a Sentra getting more and more respect from executives at his company merely because … Read the whole story
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturally, we thought that some of them -- once in a while -- … Read the whole story
In the wake of hurricane Sandy, Pivotal Research Group's senior research analyst Brian Wieser lowered its U.S. ad forecast to a 0.5% decline in … Read the whole story
Countless studies have shown growth for mobile video, both in tablets and smartphones. For instance, eMarketer forecasts double-digit growth for video consumption among smartphone … Read the whole story