VidBlog
by P.J. Bednarski, Staff Writer
A lot of research prove the very things we always assumed were true in the first place, or prove the points the company that sponsors the research wants it to … Read the whole story
by Wayne Friedman
Traditional TV costs per thousand may still be climbing -- but that isn't the case for digital pre-roll video ads, partly due to increased … Read the whole story
by Laurie Sullivan
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. … Read the whole story
-
by Gavin O'Malley
Though beauty is in the eye of the beholder, new research shows that a Web site's "quality" plays a significant role in driving purchase … Read the whole story
by Aaron Baar
In an online marketing promotion, the prepaid wireless carrier is offering up Christmas-like carols for every day, turning each of December's 31 days into … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
It was a year of amazing work, and unsurpassed video consumption, with consumers snacking on video via phone, tablet and laptop. Not all are … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I got lucky when "L'Invitation au Voyage," the latest brand-burnishing endeavor from the well-accessorized kids at Louis Vuitton, arrived on my cyber-doorstep amid all … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CMO Evan Greene of The Recording Academy, the producer of the Grammy Awards, knows how TV and video continue to change search engine marketing. … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
When I headed up media planning and buying at BBDO Media in the 1990s and early 2000s for clients like Visa, Bayer, DuPont, FedEx … Read the whole story
COMMENTARY
by Will Kassoy
It's very exciting to see how mobile video is taking off these days. I'm pretty passionate about the medium, obviously, so I'm always excited … Read the whole story