A lot of research prove the very things we always assumed were true in the first place, or prove the points the company that sponsors the research wants it to … Read the whole story
Traditional TV costs per thousand may still be climbing -- but that isn't the case for digital pre-roll video ads, partly due to increased … Read the whole story
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. … Read the whole story
Though beauty is in the eye of the beholder, new research shows that a Web site's "quality" plays a significant role in driving purchase … Read the whole story
In an online marketing promotion, the prepaid wireless carrier is offering up Christmas-like carols for every day, turning each of December's 31 days into … Read the whole story
It was a year of amazing work, and unsurpassed video consumption, with consumers snacking on video via phone, tablet and laptop. Not all are … Read the whole story
I got lucky when "L'Invitation au Voyage," the latest brand-burnishing endeavor from the well-accessorized kids at Louis Vuitton, arrived on my cyber-doorstep amid all … Read the whole story
CMO Evan Greene of The Recording Academy, the producer of the Grammy Awards, knows how TV and video continue to change search engine marketing. … Read the whole story
When I headed up media planning and buying at BBDO Media in the 1990s and early 2000s for clients like Visa, Bayer, DuPont, FedEx … Read the whole story
It's very exciting to see how mobile video is taking off these days. I'm pretty passionate about the medium, obviously, so I'm always excited … Read the whole story