VidBlog
by P.J. Bednarski, Staff Writer
Jordan Levin was one of the founding daddies of The WB, a network that captured the loyalty of young viewers like none other back in the mid-90s. Today, Levin is … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Two years ago, I published the 10 lessons I've learned about online video in my five years of heading my company. Today, in my … Read the whole story
COMMENTARY
by
Done right, TV Super Bowl ads are a great way to reach a large diverse market, but they can no longer be standalone assets. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the comScore Video Metrix, 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled … Read the whole story
by Steve McClellan
Change.org, the online petition site, says that 25 advertisers have pulled ads from TMZ's Web site after the celebrity gossip news organization posted video … Read the whole story
COMMENTARY
by Heather Kraus
The most exciting change brought about by Universal Analytics is the inclusion of more data. While a vast trove of data can be overwhelming … Read the whole story
COMMENTARY
by Joe Mandese
Week Two of RTM Daily, and I have yet another new "R" to throw into the mix. It stands for "responsive." As in responsive … Read the whole story
COMMENTARY
by Tom Shields, Op-Ed Contributor
If column inches and growth rates are any indication, 2012 will go down as the Year of Real-Time Bidding (RTB). Truth is, RTB is … Read the whole story
COMMENTARY
by Barry Janoff, Columnist
This year's list of first-time Super Bowl advertisers includes Unilever's Axe, Gildan Activewear, SodaStream International, Wonderful Pistachios (Paramount Farms), AMC's "The Walking Dead" and … Read the whole story
by Wayne Friedman
There are high awareness levels and an increasing use of TV Everywhere efforts -- but "authentication" remains a problem. Seventy percent of consumers would … Read the whole story
by Wayne Friedman
For sports fans checking scores or video clips, mobile devices -- smartphones and tablets -- are ringing up even more business. Read the whole story