Someday, going to a stadium to watch an NFL game may be almost as good as watching it at home. This week, we heard a proposal to put laser-light on … Read the whole story
"Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years … Read the whole story
Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of … Read the whole story
Twitter's newly released Vine app tries to bring the spirit of the 140-character text post to video. This may prove to be a more … Read the whole story
Okay: that Coca-Cola video. I was out last week attending to matters of important personal business and, as a result, missed most of the … Read the whole story
Thirty-nine percent of American adults say that the ads are their favorite part of the Super Bowl, versus 28% who favor the game itself, … Read the whole story
The Super Bowl is the high point of the football season and traditionally the most popular time for advertising. Here are six tips to … Read the whole story