VidBlog
by P.J. Bednarski, Staff Writer
What if somebody could tell you the video ad you've produced will be passed around all over the place online? Unruly, the social video advertising platform, says it has a … Read the whole story
-
by Steve McClellan
Production costs for TV ads jumped sharply in 2011 after being nearly flat in 2010, according to a new survey from the American Association … Read the whole story
by Joe Mandese
RTB-based mobile ad network AdTheorent this morning unveiled what it described as the "industry's first real-time learning and predictive modeling platform." Dubbed the "Real-Time … Read the whole story
COMMENTARY
by Max Kalehoff
The Super Bowl is one of the few television events where people are more likely to tune in to the ads as entertainment, versus … Read the whole story
-
by Joe Mandese
adBrite, an online ad exchange founded in 2002, Monday informed advertisers that it would cease operations on Feb. 1. The San Francisco-based company attributed … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Instead of rolling over and playing dead against the indomitable Super Bowl this Sunday, some networks are using the second screen as an alternate … Read the whole story
-
by Amy Corr
Eric Mortensen has been appointed director of programming and acquisitions at My Damn Channel. He joins the company after six years at Blip, where … Read the whole story
COMMENTARY
by Adam Singolda
Forty years ago, when Archie Bunker was on TV, for a show to become successful, it needed to have a network broadcasting it after … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There may be a billion tablets on the planet in five years. For many of their users, the larger touchscreen is becoming the digital … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the ExactTarget Marketers from Mars study, 33% of consumers want marketers to invest more in email, 24% want marketers to invest in … Read the whole story