What if somebody could tell you the video ad you've produced will be passed around all over the place online? Unruly, the social video advertising platform, says it has a … Read the whole story
Production costs for TV ads jumped sharply in 2011 after being nearly flat in 2010, according to a new survey from the American Association … Read the whole story
RTB-based mobile ad network AdTheorent this morning unveiled what it described as the "industry's first real-time learning and predictive modeling platform." Dubbed the "Real-Time … Read the whole story
The Super Bowl is one of the few television events where people are more likely to tune in to the ads as entertainment, versus … Read the whole story
adBrite, an online ad exchange founded in 2002, Monday informed advertisers that it would cease operations on Feb. 1. The San Francisco-based company attributed … Read the whole story
Instead of rolling over and playing dead against the indomitable Super Bowl this Sunday, some networks are using the second screen as an alternate … Read the whole story
Eric Mortensen has been appointed director of programming and acquisitions at My Damn Channel. He joins the company after six years at Blip, where … Read the whole story
Forty years ago, when Archie Bunker was on TV, for a show to become successful, it needed to have a network broadcasting it after … Read the whole story
There may be a billion tablets on the planet in five years. For many of their users, the larger touchscreen is becoming the digital … Read the whole story
According to the ExactTarget Marketers from Mars study, 33% of consumers want marketers to invest more in email, 24% want marketers to invest in … Read the whole story