VidBlog
by P.J. Bednarski, Staff Writer
This is not the party line, but here goes: Not every brand, and not every marketing campaign, really needs to an online video or social media presence, but it is … Read the whole story
by Gavin O'Malley
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google released three new AdWords measurement reporting tools for video Wednesday, which makes me wonder how soon until the engine brings video to text … Read the whole story
by Aaron Baar
In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung … Read the whole story
COMMENTARY
by Michael Shehan
Digital video publishers are confronted constantly with new questions of how to best monetize their content, and more specifically, of how to handle their … Read the whole story
by Wayne Friedman
Time Warner Cable's stock took a big hit in connection with its fourth-quarter earnings results -- even as some key metrics continue to show … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Before worldwide mobile advertising revenue, including search, can reach Gartner's estimated $24.5 billion in 2016 -- up from $11.4 billion in 2013 -- the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube, looking to move into another digital video deal --- one that may not count on advertising -- is mulling a paid subscription service … Read the whole story