Video Daily
Thursday, January 31, 2013
  • Adap.tv Streamlines Ad Verification, Enhances Ad Targeting

    In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story

  • Google AdWords Gets Three Video Metrics Tools

    Google released three new AdWords measurement reporting tools for video Wednesday, which makes me wonder how soon until the engine brings video to text … Read the whole story

  • Samsung Mocks Super Bowl Rules

    In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung … Read the whole story

  • Why Video Publishers Should Stop Worrying And Learn to Love RTB

    Digital video publishers are confronted constantly with new questions of how to best monetize their content, and more specifically, of how to handle their … Read the whole story

  • TWC Records Local Ad Gains, Video Biz Dips

    Time Warner Cable's stock took a big hit in connection with its fourth-quarter earnings results -- even as some key metrics continue to show … Read the whole story

  • How To Accelerate Mobile Ad Adoption

    Before worldwide mobile advertising revenue, including search, can reach Gartner's estimated $24.5 billion in 2016 -- up from $11.4 billion in 2013 -- the … Read the whole story

  • YouTube Tries Carving A Niche In Lower-Level Subscription Video

    YouTube, looking to move into another digital video deal --- one that may not count on advertising -- is mulling a paid subscription service … Read the whole story