VidBlog
by P.J. Bednarski, Staff Writer
Does connected TV have a future? For sure, says Waikit Lau, senior vice president of business development for Tremor Video. What's not so certain is what that TV experience will … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Late last year, Psy's disturbingly catchy tune "Gangnam Style" hit one billion views, the first YouTube video to do so. You probably heard about … Read the whole story
COMMENTARY
by Atul Patel
Today's online publishers have to work much harder to keep audiences engaged and to earn revenue from advertising. Not only do they have to … Read the whole story
COMMENTARY
by David Goetzl
Yes, nirvana in TV measurement is knowing how many people saw a particular spot and then bought the advertised product, or took the other … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too much hyper-local news? Or too little real stuff? Maybe someone hasn't figured out the formula yet? Read the whole story
COMMENTARY
by Aruna Thota
One of the most complex challenges facing marketers is trying to measure and understand the impact offline or online marketing has on purchases, regardless … Read the whole story
COMMENTARY
by Jeff Green
When a company goes out of business or sells at a discount to its last round of funding, spectators ask the obvious question: What … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
One in ten relationships end on Valentine's Day, and 85% believe trustworthiness is the most important trait in a mate, according to a survey … Read the whole story
by Karl Greenberg
Honda got into, and around, Sunday's Grammy Awards on CBS to spotlight the new Honda Civic. In addition to traditional advertising during the awards … Read the whole story
by Steve McClellan
Characterizing the results as "slightly below expectations," Dentsu, the Tokyo-based agency holding company, reported a 6% revenue gain for the first nine months of … Read the whole story