VidBlog
Viewership of online content increased 23% year to year, says a new report. But why isn't that reason enough to stand up and cheer? Read the whole story
Nielsen will ultimately come to dominate the field of streaming media audience measurement, much the way it has for television, and is claiming to … Read the whole story
- COMMENTARY
Consumer mobility is rewriting the rules to digital advertising. Advertisers have to connect with a consumer constituency that moves fluidly from desktop/laptop to tablet … Read the whole story
Consumers are becoming more comfortable with mobile commerce and user satisfaction as the mobile retail experience is improving. Consistent customer service across channels plays … Read the whole story
- COMMENTARY
BuzzFeed's compelling brand of "native ads" appears to be paying off for Virgin Mobile, which attributes significant lifts in brand metrics to a year-long … Read the whole story
Trojan is marking Condom Awareness Week with an innovative promotion. The company is using game show-style taxi trips in New York City and a … Read the whole story
- COMMENTARY
In life, you're either wrong -- or you're right until you're wrong. Unless you're blessed with a distinguished editorial voice from the get-go, finding … Read the whole story
- COMMENTARY
Optimizing for mobile devices was just table stakes for getting into the game. Publishers need to focus now on cross-platform seamless experiences, customized content … Read the whole story
- COMMENTARY
The Super Bowl is over, but Marketing Charts has done a yeoman's job in collecting and summarizing advertising stats for the record, or just … Read the whole story
