VidBlog
by P.J. Bednarski, Staff Writer
Television viewership is dropping, and online video watching is up. But TV still has an enormous hold on viewers, measuring its views in hours, not minutes. Read the whole story
by Karl Greenberg
Paul Marcum, GE's director of global digital marketing and programming, tells Marketing Daily that this kind of campaign is a no-brainer, since GE was … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This past week I was talking to a media executive and told him about our 2010 decision to shift away from generic lifestyle content … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Spend some time in Twitter's mobile video app and you glimpse the spirit and aesthetic of Super 8 home moviemaking in thousands of basement … Read the whole story
by Karlene Lukovitz
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decidedly low-key social response to the brand's unexpected appearance during Sen. Marco Rubio's … Read the whole story