VidBlog
by P.J. Bednarski, Staff Writer
VideoHub has a patent pending on its eQ tool, that weighs viewability, video player size and completion rate Read the whole story
by Wayne Friedman
Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, … Read the whole story
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by Joe Mandese
For the second consecutive term, the Interactive Advertising Bureau has selected a top executive from a video-centric company as its chairman, naming Randy Kilgore, … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
In January 2011, Orange acquired 49% of French company DailyMotion for $78 million. Last month, it paid $80.6 million for the remaining 51%. While … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Dismal overall ratings, hyped new broadcast shows that can't even get 1.5 rating points among key 18-49 viewers, existing shows that have taken a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even as Fox bans ads for Dish's ad-skipping, TV anywhere product, the puckish satellite company planted its Hopper logo on a NASCAR racer the … Read the whole story