VidBlog
by P.J. Bednarski, Staff Writer
If marketers blend their online video and TV advertising just right, they'll enjoy a significant lift in their conversion rates says a new study that makes a point that would … Read the whole story
by Karlene Lukovitz
As he demonstrates the machine (a robot-controlled hatchet), David Neevel deadpans lines about the difficulties and sacrifices involved, including not seeing his girlfriend or … Read the whole story
by Aaron Baar
"Part of our corporate philosophy is doing well and doing good at the same time," Sarah Bird, Annie's senior vice president of marketing and … Read the whole story
by Tanya Gazdik
Spam's first ever spokescharacter, Sir Can-A-Lot, partners with chef Roy Choi for a digital effort launching this month. "Break the monotony" uses social media … Read the whole story
by Karlene Lukovitz
The campaign will be supported with an original song written by Tori Kelly, called "Fill a Heart"; online concerts and social media; TV spots … Read the whole story
by Karlene Lukovitz
In the latest expansion of its "Feed the Beat" program, Taco Bell has partnered with Twitter to offer fans the opportunity to have their … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The amount of time spent watching digital video on mobile phones and tablets doubled in 2012, and about one-third of the total time spent … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I like my dental floss to break into song at random intervals, my ketchup to dazzle me with its knowledge of paleontology and my … Read the whole story