VidBlog
by P.J. Bednarski, Staff Writer
ABC will give its advertisers guarantees across all of its platforms, yet another tipping point in the digital media landscape. However it works as a measurement tool, it already serves … Read the whole story
by Wayne Friedman
Looking to finally broaden the way advertisers get TV viewer guarantees, three Disney-ABC networks have adopted a new system. It uses Nielsen's Online Campaign … Read the whole story
COMMENTARY
by Neil Perry
As someone who's been round the block a few times, having seen and rated hundreds of wonderful Super Bowl spots, I was flabbergasted after … Read the whole story
by Tanya Gazdik
In its ongoing efforts to create engaging original content online for the 50-plus audience, AARP is launching a series on YouTube called "Movies for … Read the whole story
COMMENTARY
by Vejay G. Lalla, Op-Ed Contributor
Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it … Read the whole story
COMMENTARY
by Jeff Dachis
Ask around, and the answer is a resounding "No!" pretty much 100% of the time. People use social networks to talk to their friends, … Read the whole story
by Karlene Lukovitz
Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
COMMENTARY
by Megan Weber
Much like Chicago winters, the post-Super Bowl sports world can leave sponsoring brands cold and desperate for any ray of warmth. The indisputable fact … Read the whole story
by Aaron Baar
The company's new global integrated marketing campaign, tagged "Unfollow," supports the launch of the brand's new cross-training shoe, TevaSphere (which is touted as having … Read the whole story
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by Amy Corr
Videology named Adam Goodman as executive director, west coast sales, Diana Huynh as director of mobile, west, and Joseph Lerner as account executive. Read the whole story