As online video advertisers search for ways to get consumers to stick around for the messaging, Selectable gives them an incentive. Answer a question or two and get something for … Read the whole story
The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters city and its largest market), shows people enjoying pleasurable, mostly outdoor moments as … Read the whole story
Here is an excerpt from "Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results," Chapter 8, "The Shift," which imagines a world … Read the whole story
According to research firm The NPD Group, cable operators accounted for more than half of the multichannel video programming distributor (MVPD) on-demand market, followed … Read the whole story
There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising. And this difference will play a major role in determining the next-generation T/V … Read the whole story
DirecTV is growing its commercial, consumer movie business and advertising services -- all of which have seen double-digit revenue growth in recent periods. At … Read the whole story
Consumers are multitasking and using their phones or tablets while watching TV, and at first blush this sort of companion activity may seem like … Read the whole story
Over a decade ago, someone had the brilliant idea to take housing mortgages and slice them up in different ways. They were bundled, and … Read the whole story