VidBlog
by P.J. Bednarski, Staff Writer
Google Sites are not just the 800 lb gorillas of online video, They're a gorilla zoo. Even in a short month, YouTube, with 2.2 billion ad views, and the online … Read the whole story
COMMENTARY
by Ari Brandt, Op-Ed Contributor
To align with consumer preferences and put users in control of their brand experience, marketers must begin to embrace value-exchange advertising. Value-exchange ads that … Read the whole story
by David Goetzl
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with … Read the whole story
COMMENTARY
by Frank Riolo
Most brands include the usual suspects in their social media arsenal - Facebook, Twitter and the ever-growing Instagram - thinking all bases are covered. … Read the whole story
by Karl Greenberg
Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
In the pantheon of popular buzzwords of 2013, "branded content" might very well have already staked its claim at the top. Sure, there's "second-screen" … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
DSPs have increased their commitment to video, but so far there has been very little insight into an impression beyond an audience profile and … Read the whole story
by Wayne Friedman
CBS is starting up CBS App, a full-episode TV player for iPhone and iPad that offers consumers an opportunity to catch up on episodes … Read the whole story
by Joe Mandese
Sue Danaher is stepping down as president-CEO of the Digital Place-based Advertising Association, and a search for a new association chief has begun. Danaher, … Read the whole story
by Steve McClellan
The final session of the 4As conference Wednesday was devoted to a group of the industry's "rising stars," who called for change -- and … Read the whole story
by Laurie Sullivan
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, former comScore vice president of marketing, has joined the company as CMO, responsible … Read the whole story