Google Sites are not just the 800 lb gorillas of online video, They're a gorilla zoo. Even in a short month, YouTube, with 2.2 billion ad views, and the online … Read the whole story
To align with consumer preferences and put users in control of their brand experience, marketers must begin to embrace value-exchange advertising. Value-exchange ads that … Read the whole story
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with … Read the whole story
Most brands include the usual suspects in their social media arsenal - Facebook, Twitter and the ever-growing Instagram - thinking all bases are covered. … Read the whole story
Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story
In the pantheon of popular buzzwords of 2013, "branded content" might very well have already staked its claim at the top. Sure, there's "second-screen" … Read the whole story
Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of … Read the whole story
DSPs have increased their commitment to video, but so far there has been very little insight into an impression beyond an audience profile and … Read the whole story
CBS is starting up CBS App, a full-episode TV player for iPhone and iPad that offers consumers an opportunity to catch up on episodes … Read the whole story
Sue Danaher is stepping down as president-CEO of the Digital Place-based Advertising Association, and a search for a new association chief has begun. Danaher, … Read the whole story
The final session of the 4As conference Wednesday was devoted to a group of the industry's "rising stars," who called for change -- and … Read the whole story
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, former comScore vice president of marketing, has joined the company as CMO, responsible … Read the whole story