VidBlog
by P.J. Bednarski, Staff Writer
The market for gay-themed content includes a burgeoning market for gay-directed advertising. A Fort Lauderdale firm that already places advertising for 300 publishers last week expanded its universe
to include … Read the whole story
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by Laurie Sullivan
Local media advertising revenue will reach $132.7 billion this year, creeping up to $136.6 billion in 2014, $139.5 billion in 2015, $145.2 billion in … Read the whole story
by Mark Walsh
The digital landscape is as unsettled as ever for traditional news organizations, with the mobile era adding a new level of upheaval. While digital … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
A new study from Siteworx shows that 65.7% of people surveyed prefer using the Web site to downloading an app specifically for the retailer. … Read the whole story
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by David Goetzl
Coke Zero is turning to Conan O'Brien to add some pop to a March Madness campaign. O'Brien will appear in a spot Sunday during … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Innovation is not just new technology or new ways to do things. True innovation must be marketed, or adoption will lag and scale in … Read the whole story
COMMENTARY
by Laura Patterson
As marketers, we cannot forget that the human element -- the customer -- is at the center of all things marketing. While CMO tenure … Read the whole story
COMMENTARY
by Joe Mandese
It's hard not to use overwrought metaphors when writing stories blog posts about cookies, but this one may be especially crumby. That's because much … Read the whole story