The market for gay-themed content includes a burgeoning market for gay-directed advertising. A Fort Lauderdale firm that already places advertising for 300 publishers last week expanded its universe to include … Read the whole story
Local media advertising revenue will reach $132.7 billion this year, creeping up to $136.6 billion in 2014, $139.5 billion in 2015, $145.2 billion in … Read the whole story
The digital landscape is as unsettled as ever for traditional news organizations, with the mobile era adding a new level of upheaval. While digital … Read the whole story
A new study from Siteworx shows that 65.7% of people surveyed prefer using the Web site to downloading an app specifically for the retailer. … Read the whole story
Coke Zero is turning to Conan O'Brien to add some pop to a March Madness campaign. O'Brien will appear in a spot Sunday during … Read the whole story
Innovation is not just new technology or new ways to do things. True innovation must be marketed, or adoption will lag and scale in … Read the whole story
As marketers, we cannot forget that the human element -- the customer -- is at the center of all things marketing. While CMO tenure … Read the whole story
It's hard not to use overwrought metaphors when writing stories blog posts about cookies, but this one may be especially crumby. That's because much … Read the whole story