VidBlog
by P.J. Bednarski, Staff Writer
Popcornflix is making a big play in mobile and on Internet-connected TVs and OTT devices, offering lesser-known movies with commercials--but without charging consumers. Last week on Roku, it
downloaded its … Read the whole story
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by Erik Sass
Zoom Media has partnered with NetPulse, which provides the software that runs most cardio fitness machines, to deliver advertising and content to digital displays … Read the whole story
COMMENTARY
by David Goetzl
Attendees working for TV networks had to feel a sense of relief Monday following a jarring kick-off to an advertising research event. How nice … Read the whole story
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by Laurie Sullivan
After being asked to recall the last display ad they saw, only 14% could name the company, the brand or the product, suggesting that … Read the whole story
COMMENTARY
by Gabe Samuels
There have been many "missions" that the ARF aspired to fulfill over the last several decades -- none, however, have been centered around the … Read the whole story
by Steve McClellan
ABC's Jimmy Kimmel Live has struck a new one-year deal with Sony Electronics that makes the consumer and professional electronic products marketer the official … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
According to eMarketer, online-video advertising spending is expected to top $4.1 billion this year, up 41% from 2012. Any way you look at it, … Read the whole story
by Tanya Gazdik
More Millennials report using travel apps on their smartphones including Hotels.com, Expedia, Kayak and traditional carriers like Delta and American Airlines, according to a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Does the future of TV broadcasting mean no sex, no sugar, and possibly no shooting? Federal government hearings will soon bring in experts to … Read the whole story