VidBlog
by P.J. Bednarski, Staff Writer
North Korea has released a fictional video of its missiles hitting targets in Washington. The world ponders what it means. Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau released specifications to support digital ad impressions through viewable measurements and move the industry into the next phase of ad … Read the whole story
COMMENTARY
by David Goetzl
A few years ago when CBS trailed competitors in the 18-to-49 demographic, the pitch rang rather hollow. Now, though, as the network is a … Read the whole story
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by Gavin O'Malley
Crackle and comScore have entered into a new audience measurement agreement, which is designed to produce unduplicated audience size and demographics across Sony Picture … Read the whole story
COMMENTARY
by Gary Holmes
Is it too early to talk about "House of Cards" -- or is it already way too late? As all the world knows, Netflix … Read the whole story
by Tanya Gazdik
Southwest Airlines is taking a more serious tack with a campaign that broke Tuesday night during the NCAA Tournament opening games. The first work … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Weber Shanadwick, with KRC Research, the percentage of female Internet users who use social networking sites well exceeds … Read the whole story
COMMENTARY
by Vijay Balan
Selecting an ad management platform in today's rapidly evolving video technology space is a complicated process. Here are some factors to keep in mind. Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Lesya Lysyj, Heineken USA chief marketing officer, recognizes that to elevate an iconic beer brand like Heineken, she needs to move away from the … Read the whole story