...but 95% of those people will watch TV, too. We are immersed in video coming at us from all directions, but this study says home is where the serious viewing … Read the whole story
With many pundits and grassroots organizers calling for a reexamination of the conservative movement's positioning and prospects following Barack Obama's victory in November, the … Read the whole story
There's been a lot of buzz across the digital blogosphere touting the growth and benefits of branded entertainment, as advertisers transition from selling a … Read the whole story
A change in consumer behavior continues to fragment the advertising industry, challenging brands, agencies, content marketers and application developers to capture consumers' attention. While … Read the whole story
If you ask the email marketing industry's founding fathers about video in email, they'll hark back to a time in the late '90s when … Read the whole story
'The Atlantic' has partnered with NowThis News, a Web start-up which produces short-form videos about current events and related topics, according to Poynter. The … Read the whole story
Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no … Read the whole story
Michigan launched its largest tourism campaign ever this week with a budget of $13 million. The nationwide "Pure Michigan" campaign will run through the … Read the whole story
As it ramps up for its July launch, the deep-pocketed Al Jazeera America "needs a star," writes David Freedlander. "We need to find people … Read the whole story
U.S. multichannel video subscribers eked out a small gain in 2012 -- coming from satellite and telco distributors. The three TV distribution platforms added … Read the whole story
Second-screen services are a bit like the online video business a few years ago. Second-screen is the new hot area that has a lot … Read the whole story
The debate over how much national TV advertising can help a marketer's VIBE will continue in perpetuity. But an argument could be made it … Read the whole story