Native advertising has the great ability to positively affect brand lift, says a new report from Nielsen that in the end makes proves that consumers will respond better to something … Read the whole story
TV time-shifting -- the activity of consumers and their DVRs -- can be wasteful. About a third (36%) of all worldwide recorded TV content … Read the whole story
Traditionally delivered entertainment continues strong: Not just with TV, but theatrical movies keep growing. The Motion Picture Association of America said worldwide box office … Read the whole story
I empathize with any dumb kid who does a dumb-kid thing - up to a point, which is located far, far, far short of … Read the whole story
"The idea of an internet-only HBO subscription doesn't seem to be going away" -- but is probably unlikely to happen, writes Jacob Kastrenakes. HBO … Read the whole story
Every business has last impressions with customers. Thinking about the company's self-interests rather than the customer's in this critical moment can prove costly. Instead, … Read the whole story
Nothing brings passionate and casual sports fans together quite like March Madness. Seven rounds of sudden-death, win-or-go-home basketball hold plenty of allure for diehard … Read the whole story
Two of the biggest trends in the industry today are content marketing and native advertising. Native advertising features content-based ads that blend seamlessly into … Read the whole story