VidBlog
by P.J. Bednarski, Staff Writer
Innovid teamed with Crackle to launch a series of interactive ads to promote Disney's "Oz the Great and Powerful" in theaters. Innovid's CEO is excited that interactivity has now reached … Read the whole story
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by Joe Mandese
U.S. ad spending expanded 4% during the first two months of 2013 vs. the same period in 2012, according to actual buying data from … Read the whole story
by Mark Walsh
comScore's Media Metrix Multi-Platform reporting aims to provide a more complete view of an online property's audience as people increasingly access the Web and … Read the whole story
by Tyler Loechner
Smartclip last week launched SmartX Platform, a programmatic video ad platform which opens up inventory on private exchanges in the U.S., Europe, and Australia. … Read the whole story
by Gavin O'Malley
On the heels of cutting about a fifth of its workforce, pop-culture blog network Buzz Media is changing its name to SpinMedia, and completely … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Most entrepreneurs these days are influenced by the likes of Steve Jobs or Mark Zuckerberg, but that is because they're building tech companies. For … Read the whole story