VidBlog
by P.J. Bednarski, Staff Writer
Online video advertising is popular, it's growing and it's even watched all the way through once in a while. So what, beyond its mere existence, bothers you? I'll show you … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I'm beginning to wonder whether the many attempts at creating what we used to call webisodic serial video programming on the Web actually have … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
If your brand doesn't produce product videos, start now.Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product … Read the whole story
COMMENTARY
by
Ninety percent of all display and rich media is served through third-party ad servers (3PAS). Ask any online marketer, and they'll tell you any … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
A path-to-purchase medium is typically thought of with regard to its proximity to the time and place when the consumer makes their choice at … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Iconic Hollywood trade pub Variety, moving from a daily newspaper to a weekly glossy this week, aims to fill a void in the marketplace:"smart, … Read the whole story
by Gavin O'Malley
These days, one hears a lot more about mobile mania than the business of search. Rather than replacing search, however, the mobile boom has … Read the whole story
by Wayne Friedman
First-quarter 2013 so far has brought more overall TV viewing for U.S. consumers -- with ad-supported cable TV a big contributor, as well as … Read the whole story