VidBlog
by P.J. Bednarski, Staff Writer
Attendees at the MediaPost summit at the Mohonk Mountain House discovered there are no TVs in their rooms. It's almost like it was planned. (There are cookies at the gift … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV stations have traditionally centered their tune-in efforts on-air. But with consumer habits shifting to an online world, broadcast tune-in strategies are moving in … Read the whole story
COMMENTARY
by Neil Perry
It's a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Two YouTube video channels, Wig and Machinima, have been advertising on TV -- on Fox and AMC respectively. "It might seem counterintuitive that companies … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Roger Ebert, whose death is being mourned online today, "may have been just a movie reviewer to some, but mainstream journalists of all kinds … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Like everyone else, when I was made aware of yesterday's video teaser promising a huger-than-Mothra-and-Antarctica-combined online announcement from Beyonc at 9 a.m. ET this … Read the whole story
by Steve McClellan
Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a … Read the whole story
by Tyler Loechner
AdConductor this week announced a partnership with RealVu to make in-view ad impressions available for real-time bidding. Being "above the fold" is important to … Read the whole story