VidBlog
by P.J. Bednarski, Staff Writer
A new piece of Forrester Consulting research for SpotXChange comes to the conclusion that online video is growing so fast, publishers don't want to "give up" inventory in the real … Read the whole story
by Laurie Sullivan
Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage … Read the whole story
COMMENTARY
by David Goetzl
More than 4 billion hours of video is watched on YouTube each month. The quality, however, varies for any number of reasons. Paco Galanes, … Read the whole story
by Gavin O'Malley
A woman who has recently been researching a family vacation is most receptive to ads for cruises when she is shopping online for, well, … Read the whole story
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by David Goetzl
TiVo's audience measurement unit TRA has a deal to begin using Nielsen data in limited fashion. While TRA aims to link ad exposure with … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's decision to share app purchasers' data with developers hasn't just sparked a congressional inquiry and a wave of bad publicity. It's also given … Read the whole story
by Karl Greenberg
"Philadelphia Neighborhoods" is, per GPTMC, designed to drive overnight visits to the region by spotlighting the restaurants, art galleries, independent shops, music venues, parks, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Having previously spent almost 18 years on the agency side of the business, with many of those years spent handling consumer advertising for a … Read the whole story
COMMENTARY
by Uriah Av-Ron
Social media has created some exciting and productive opportunities to engage with prospects that were not possible a few short years ago. Before you … Read the whole story