The Webby Award nominations this week make you wonder: Are the Web endeavors marked for greatness actually the kinds of Websites people like or are they kinds of sites that … Read the whole story
In its "Get What You Really Want" campaign, SlimFast is contrasting the "politically correct" weight-reduction motivations typically used in marketing by SlimFast and other … Read the whole story
The 2013 upfront will be the first year when a common currency - Nielsen Online Campaign Ratings - are available for both television and … Read the whole story
Mike Monello, CCO at New York-based marketing agency Campfire, who kicked off at this week's "Engage: The NYC Digital Storytelling Conference," said people have … Read the whole story
Facebook recently launched "Airplane," its second-ever TV spot, via Best Agency in the World (and that's a fact, son!), from Wieden+Kennedy/Portland -- and it's … Read the whole story
While consumers are getting more purchasing information across more channels than ever, marketers still struggle to understand the impact each channel has. A new … Read the whole story
"According to a new study, freshmen women spend nearly half their day -- 12 hours -- engaged in some form of media use, particularly … Read the whole story
Omnicom Group CEO John Wren took a pay cut in 2012, although it's a safe bet he remains a one-percenter. His compensation last year … Read the whole story
The year was 2008. Bankers were awarding mortgages to any individual whose footwear didn't announce "my current domicile is a mud hut." Lifetime's "How … Read the whole story
LOVEFiLM, an Amazon company, struck a deal with Warner Bros. International Television Distribution to bring TV content already available on the LOVEFiLM.com Instant. Read the whole story
Since real-time bidding (RTB) had its big break a few years ago, inventory sources, audience data and creative opportunities have all expanded. This evolution … Read the whole story